Creating a Channel

How to Create a Channel

To create a channel, you simply need to provide a name.

You can do this from the Channels page by clicking the blue plus sign.

Next, provide the necessary information to finish creating a channel.

Configuring a Channel


For more information about configuring integrations on a channel, see Integrating a Channel.


Invoicing rules are generally only configured for B2B channels, but may be useful in certain B2C situations.

To configure invoicing rules, navigate to the Invoicing page and configure your workflow rules. For more information, see Channel Invoices and Workflows.

Pricing / Quantity

The Pricing / Quantity section will allow you to set up channel-specific pricing or quantity rules. Once set up, the pricing and quantity rules will be factored into listings for this channel.




A specific channel has additional fees so we set a channel-specific markup for:

  • List Price = List Price + 5%

This will allow us to mark up the price for that specific channel.

Another use case may be that fees are increased for the higher quantity amounts, so you choose to only list one at a time. This can be done by setting up a rule such as:

  • If Quantity > 1 then Quantity = 1

If you make changes to your workflow you can Re-Sync to get all existing listings in the proper state.

For more information on channel pricing, see channel pricing and quantity.

Listing Status

The Listing Status page will allow you to configure rules that manipulate listing statuses dynamically as data changes.

Using these rules, you can set up automation for use cases such as:

  • If out of stock → queue to hide the product on my channel
  • If a linked listing has static content that's been updated recently → queue to overwrite data on my channel
  • if an unlinked listing has quantity → queue to publish this new product on my channel

These rules are re-evaluated whenever a listing's data is updated.

For more information about listing statuses, see Understanding Listing Health and Linking Statuses.

Shipping Mapping

Channel shipping mappings represent the shipping options you provide to your customers, such as:

  • 3-5 Day Ground
  • 1-2 Day Overnight

For B2B/resller channels, these represent the actual options your resellers can choose from (i.e. "3-5 Day Ground").

For B2C/sales channels, these represent the text being imported from an integration that distinguishes the customers shipping selection (i.e. "ups_ground").

For more information, see Channel Shipping Mappings.


Additional settings are available per channel, such as:

  • Auto Generate Fulfillment Requests: as paid orders are imported, fulfillment requests/fulfillment orders will automatically get generated.
  • Flag Unmanaged Items as Not Shippable: if items are imported that are not managed, these items will be automatically flagged as not shippable so they do not interfere with the closing of an order.
  • Protect Against Order Duplication: if an order comes in that is similar to another order (same address, same time-frame, same items), it will be placed on hold and identified as a potential duplicate order.