MAP Violation Action Guide
Summary
A MAP violation happens when a product is advertised below the manufacturer's minimum; Flxpoint does not monitor MAP automatically, so you correct the advertised price in Flxpoint after a manufacturer notice.
A MAP (Minimum Advertised Price) violation happens when a product is advertised below the manufacturer's minimum. Flxpoint does not monitor or detect MAP violations; manufacturers or their representatives notify you, and you then use Flxpoint to correct the advertised price on your listings.
- No automatic monitoring — Flxpoint does not flag MAP violations; you act after receiving a notice.
- Correct pricing — use the listing module to update the advertised price to meet MAP.
- Audit regularly — routine manual price audits help prevent discrepancies across channels.
- Keep partners informed — share current price lists and MAP policies with distributors and resellers.
- Review the notice — the notice (from the manufacturer or a rep) should list the date, product, UPC, SKU, current advertised price, and required MAP.
- Analyze the discrepancy — identify the affected listing and whether the cause is outdated pricing, a manual error, or stale distributor data.
- Update in Flxpoint — use the listing module to adjust the advertised price to meet MAP. If distributor data is stale, get an updated price list first.
- Escalate if repeated — for recurring or unresolved violations, involve your compliance or brand-protection team.
You received a MAP violation notice. Confirm the affected listing from the notice (product, UPC, SKU, required MAP), determine whether the cause is outdated or incorrect pricing, and update the advertised price in the listing module to meet MAP. If distributor data is the cause, refresh the price list first.
Does Flxpoint detect MAP violations automatically? No. Flxpoint does not monitor or identify MAP violations. Manufacturers or their representatives notify you, and you correct pricing manually in Flxpoint.
Where do I fix the price? In the listing module, adjust the advertised price to meet the required MAP for the affected listing.
